Sales Promotion Tools

Sales promotion is one component of advertising or marketing campaign. Companies use different marketing tools such as reduction in prices, product giveaways, special trial periods, offer sale, coupons, money back offers, point of purchase displays etc. Here is information about most commonly used sales promotion tools:

Reduced Costs

Offer special discounts to your regular customers. You can offer discount with different conditions like buy more than $ 200 and get 12% discount on total bill etc.

Sale Sale

You can offer reduction in prices for all customers for a specified period of time without imposing any condition like 75% off, 50% off etc. This sales promotion tool is usually used by manufacturers to attract new customers. This tool can be used to increase sale in off-seasons that normally doesn’t occur.

Promotional Periods

This tool is also known as special trial periods. You can offer your customers to use a product free for a defined period of time. If a customer doesn’t try to return the product or cancel the purchase then you will bill that customer automatically for the product.

Point of Purchase Displays

This sales promotion tool is used in retail stores to catch attention of a shopper. Offered items may be sale items or seasonal products. These displays are built in a prominent location in the shop.

Coupons and Rebates

Coupons offer reduction in price of a product during sales transaction. You can give coupons in newspapers or on product packages. Rebates provide customers with a return of their purchase price.

Free Samples

Using this tool manufacturers invite customers for getting free samples before making buying decisions. Usually manufacturers send small packages to target customers or general public. They can also offer coupons with these samples to increase sale in future.

Money Back Offers

This tool is best to overcome customer’s doubts when they are suspicious for quality and reliability of product or service by offering money back guarantee. Sales letter format is a general format that is used for this purpose.